App Store

itms-apps

Link directly to an app in the App Store app on the device. Determine the link to the app itself using the iTunes Link Maker at http://itunes.apple.com/linkmaker

Application homepage: Not applicable
iTunes link: Not applicable
HTML Link example: http://itunes.apple.com/us/app/pages/id361309726?mt=8&uo=4
Native application URL string example: itms-apps://itunes.apple.com/us/app/pages/id361309726?mt=8&uo=4
Extended example: Use the iTunes Link Maker at http://itunes.apple.com/linkmaker to create a link to any app.
Tags: apple, app store, appstore, itunes app store

Allows a link directly to the correct App Store link rather than having the device first launch iTunes and then hang for a few moments, then launch the App Store when it realizes the link is to an app.