You can open the BeerMap app directly on a beer or pub.

Application homepage:
iTunes link:
HTML Link example:
Native application URL string example: beermap://beer?id=59
Extended example: beermap://beer?id=59 beermap://location?id=15073
Tags: beer,search,find,map

The idea is that you can open the app directly on a beer or pub page such that other apps can link to the relevant information.